About Us

Zero Bullsh*t.

Only The Best Ingredients.

Our products are hand crafted with only the finest ingredients.

You shouldn’t be using BS, over-manufactured products on your beard, you should be using Fierce Beards products – here’s why…

Organic Jojoba Oil

Every batch made, every bottle filled, is done so with a 100% organic, cold-pressed jojoba as the base oil.

Jojoba oil controls oily skin, acting as a natural astringent to clear excess sebum from pores, thus allowing for healthier, thicker hair growth, and even promoting the growth of new hairs.

Jojoba keeps the skin healthy and dandruff free, and has been used for decades to help control acne, whether beneath a blanket of beautiful beard hair or not. No more itching. No more dandruff. No more ingrown hairs.

No Bull Sh*t!

No Fillers

No Alcohol

No Watering Down

No Short-fills

No Bullsh*t, ever.

Veteran Owned & Operated

We don't say this to be trendy. It isn't just a string of words we use to add value.

The reason we take pride in it, is because when a soldier finds a passion for something, he or she will stop at nothing to create the best product available. A soldier will conduct his or her business with integrity, pride, honor, and discipline. The product will never be watered down. Corners will never be cut.

You buy American-made and veteran-owned because we care as much as you do. "Veteran-owned" is more than just a phrase, it's a promise of character.

How We Started

Fierce Beards founder Brannon Williams started his foray into the beard industry immediately following the end of his time in the U.S. Army. Tired of shaving every day, sometimes with no water and an old, rusty razor, Brannon vowed to never be clean-shaven again.  Upon growing his beard for the first time in five years, he was quickly reminded of the need for proper beard maintenance.

Over the course of the next few months, he experimented with a variety of beard oils, shampoos, conditioners, balms, and waxes. What he discovered is a good brush, comb, and initially a high quality beard oil, were the only tools he needed in his beard kit. As his beard grew in thickness and length, a high quality balm became necessary as well. However, the beard oils and balms on the market were either ineffective, too thick, too cheap, or a combination of all three.

And so, leaving no experiment untested, no article unread, and no expense spared, Brannon would go on to formulate his own beard oils and balms, perfecting them over the course of three years.  Yet the thought of sharing these products with the public never crossed his mind…until he met Christine.

As his partner, she convinced Brannon that he was making something special, and that the rest of the world deserved access to this superior product. Thus, we proudly bring you our lineup of premium, hand-crafted beard oils and balms.  

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